Local.com

Summary

Trying to distinguish themselves from a very cluttered online phone book/search engine market, Local.com originally developed a product more akin to a mom with eight arms, but I felt they were able to do a lot more. Having already worked for them on several projects, I was asked to create a landing page and banner suite that would help target these strengths to a specific audience: small business owners.

Role

Hired to design and write copy for creative suites, including landing pages and banners.

Challenge

Promote Local.com's unique search presence to businesses looking to advertise on a modest budget. I was asked to develop a creative suite of landing pages and accompanying banners with very different messaging, for testing purposes.

Solutions

Our messaging had some variations and the design was completely different. Once the two were combined, we handed over a large suite of creative that Local.com was very happy with. Not sure what direction to take your business? Let's talk.

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