Experian's freecreditreport.com

Summary

You probably know one or two of the TV commercials, but did you know that Experian's freecreditreport.com has been one of the leading online advertisers for several years? I managed a team of talented designers that were on the cutting-edge of profitable advertising, literally defining the standards and changing the game as we evolved. My team and I were asked to create numerous landing pages, countless banners, and at times, mold the very products our company provided. The relentless pursuit of growth accompanied with unrivaled innovative thinking helped freecreditreport.com become America's leader in the online credit reporting industry while growing its profitability at a staggering rate. Imagine having that national branding experience leveraged for your business.

Role

Lewis Wright was the Design Manager employed by Experian Consumer Direct, owner of freecreditreport.com.

Challenge

Lead a highly talented team that had to address the constant need for increased conversion, customer retention, and better user experience with the speed and agility of a cheetah. With new technology, increased legal limitations, continuous scrutiny from the FTC and the exponential growth of competitors, working with freecreditreport.com was a daily challenge.

Solutions

Year after year, we covered the broad spectrum of design layout, product definition & functionality, and marketing strategy. The top-performing banners, websites, rich media presentations, print pieces and various other projects directly contributed to the company's revenue growth every year. Ready to grow your business?