Bay Hill Eyecare

Summary

Partnering with Avalon Ad Agency, we updated the brand of an upscale Florida optometrist. With a new logo, slogan, website, magazine ads, stationary system, billboards and radio ads this pair of locations has set themselves apart from competitors and helped provide a better experience for their customers.

Role

Hired by Avalon Ad Agency to provide strategy, creative direction, design & website coding.

Challenge

Take an existing brand and give it a more sophisticated tone, while bringing their website up-to-date with current technology and trends.

Solutions

The rebranding effort started with a custom-created, elegant logo that conveys an upscale optometrist. We created a bold and rich blend of colors, fonts and designs to achieve a look that will be unique and enticing. Their website now focuses on the user experience needed to create new customers, including new messaging, better Search Engine Optimization and now boasts the use of cutting-edge technology (using XHTML, CSS, PHP, AJAX, jQuery and Javascript).