"Pets" Campaign - AOL Homepage Takeover

Summary

freecreditreport.com advertises in just about every online space you can imagine, including banners that take over other websites (with their permission and a hefty fee, of course). The goal was to maximize the impact of our new television commercials, we created animations of "Pets" - actually furry little credit scores - to walk right over AOL & MSN's homepage on the same day as the TV launch. We advertised a very clever sequence that led consumers directly to a banner and landing page with a similar theme.

Role

Lead Designer and Manager employed by Experian Consumer Direct, owner of freecreditreport.com.

Challenge

Design an animation banner tying in the newly launched "Pets" commercials for freecreditreport.com. This animation would take over the home pages for AOL & MSN on the same day, ending in the normal advertising space with a banner and small version of the actual television commercial.

Solutions

This was a group effort, requiring keen coordination between our department, the internal sales team, the AOL sales team, the MSN sales team and a 3rd party vendor for the Rich Media advertisement. We ran several ideas by all teams and ended up with a cool presentation that had traditional banner elements interacting with animation directly from the commercial. Looking to advertise your business in a way that get's people attention?